The Legal Application of Either-or Choice of E-commerce Platforms: Taking the Case of Alibaba Group as an Example

DOI

10.2991/assehr.k.210916.022How to use a DOI?

Keywords

E-commerce platform, Either-or choice, Platform to business

Abstract

This paper summarizes the current legal provisions that can regulate Either-or Choice behavior on e-commerce platforms and, taking Alibaba Group as an example, analyses the penalty decision letter issued by the China State Administration for Market Regulation against Alibaba Group to explore the ideas of law enforcement agencies in regulating Either-or Choice behavior. It can be concluded that establishing and improving the legal mechanism for whether Either-or Choice behavior is illegal. Improving the legal regulation of Either-or Choice behavior on e-commerce platforms should first clarify the criteria for Either-or Choice behavior to be illegal; secondly, Article 35 of the E-commerce Law should be improved, and finally, the legislature should clarify the procedure for law enforcement to initiate the definition of Either-or Choice behavior to be illegal.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ruonan Yu
PY  - 2021
DA  - 2021/09/16
TI  - The Legal Application of Either-or Choice of E-commerce Platforms: Taking the Case of Alibaba Group as an Example
BT  - Proceedings of the 2021 International Conference on Social Science:Public Administration, Law and International Relations (SSPALIR 2021)
PB  - Atlantis Press
SP  - 141
EP  - 145
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210916.022
DO  - 10.2991/assehr.k.210916.022
ID  - Yu2021
ER  -