Cross-border Supply Chain Decision Making based on O2O Dual Channel Retailing

DOI

10.2991/ssmi-19.2019.82How to use a DOI?

Keywords

O2O; dual channel; cross-border e-commerce; supply chain decision making.

Abstract

The supply chain structure of single overseas supplier and single cross-border e-retailer is constructed. Based on the retail mode of cross-border e-retailer's O2O dual channel, the influence of consumers' preference for online and offline channels on price setting of members in cross-border supply chain is considered, and cross-border customs clearance cost factor is introduced. Through centralized decision-making and decentralized decision-making, the centralized decision-making model of differential pricing strategy and unified pricing strategy is analyzed. The pricing decision of cross-border supply chain under decentralized decision-making is studied from two aspects: Stackelberg game dominated by foreign suppliers and Stackelberg game dominated by cross-border electronic retailers.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Miao Lin
PY  - 2019/12
DA  - 2019/12
TI  - Cross-border Supply Chain Decision Making based on O2O Dual Channel Retailing
BT  - Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)
PB  - Atlantis Press
SP  - 335
EP  - 341
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssmi-19.2019.82
DO  - 10.2991/ssmi-19.2019.82
ID  - Lin2019/12
ER  -