Analysis on the "Joint" Marketing Strategy of New Media

DOI

10.2991/ssmi-19.2019.63How to use a DOI?

Keywords

Tik Tok; "joint" Marketing; E-commerce Enterprises.

Abstract

This paper takes Tik Tok and various e-commerce enterprises' "joint" marketing as a case to state the strategies of e-commerce enterprises and mobile we-media apps to realize targeted marketing with big data functions. Based on the statistical analysis of big data, we could make four conclusions: the short video within one minute is the best advertisement for product ; in the "shopping holiday", the trading volume of clothing and daily supplies increase exponentially; The net adviser on the short video APP platform is the best guider of consumer buying behavior; User orientation analysis is the guide of adjustment strategy of e-commerce and we media.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuqin Gong
PY  - 2019/12
DA  - 2019/12
TI  - Analysis on the "Joint" Marketing Strategy of New Media
BT  - Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)
PB  - Atlantis Press
SP  - 235
EP  - 239
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssmi-19.2019.63
DO  - 10.2991/ssmi-19.2019.63
ID  - Gong2019/12
ER  -