Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)

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Study on the Strategy Patterns of WeChat Business Advertising in Undergraduates’ WeChat Moments

Authors
Yue Zhu
Corresponding Author
Yue Zhu
Available Online December 2019.
DOI
10.2991/ssmi-19.2019.27How to use a DOI?
Keywords
Strategy Patterns; WeChat Busines Advertising; Undergraduates.
Abstract

In the information era, WeChat plays a significant role in spreading messages. This paper mainly talks about the spreading characteristics of WeChat Business Advertising in undergraduates’ WeChat Moments. It also explores strategy patterns employed by advertisers to appeal the potential customers.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2019
ISBN
978-94-6252-855-0
ISSN
2352-5398
DOI
10.2991/ssmi-19.2019.27How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Yue Zhu
PY  - 2019/12
DA  - 2019/12
TI  - Study on the Strategy Patterns of WeChat Business Advertising in Undergraduates’ WeChat Moments
BT  - Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)
PB  - Atlantis Press
SP  - 27
EP  - 31
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssmi-19.2019.27
DO  - 10.2991/ssmi-19.2019.27
ID  - Zhu2019/12
ER  -