The Dilemma of Repeated Purchase of Environmentally Friendly Products and Its Solution Mechanism

DOI

10.2991/ssmi-18.2019.108How to use a DOI?

Keywords

Dilemma; repeated purchase; environmentally friendly product.

Abstract

Current research on green consumption focused on improving the short-term performance of the first purchase, lack of research on the repurchase of environmentally friendly products. This research is from the perspective of psychological connectedness, to explore the relationship between the motivation and the long-term performance of environmentally friendly products, to uncovered a clearer black box mechanism of consumer repurchase of environmentally friendly products.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaoming Xiong
AU  - Tongsong Liu
PY  - 2019/02
DA  - 2019/02
TI  - The Dilemma of Repeated Purchase of Environmentally Friendly Products and Its Solution Mechanism
BT  - Proceedings of the 2018 International Symposium on Social Science and Management Innovation (SSMI 2018)
PB  - Atlantis Press
SP  - 661
EP  - 665
SN  - 2352-5428
UR  - https://doi.org/10.2991/ssmi-18.2019.108
DO  - 10.2991/ssmi-18.2019.108
ID  - Xiong2019/02
ER  -