Research on Marketing Strategy of Intercity Railway in Wuhan Metropolitan Area

DOI

10.2991/ssmi-18.2019.105How to use a DOI?

Keywords

Intercity railway; Wuhan Metropolitan Area; Marketing strategy.

Abstract

The intercity railway is a new type of short-distance and large-capacity transportation. In recent years, many cities within the Wuhan metropolitan area have successively built and operated various inter-city railway lines. In the course of operation, problems of weak competitiveness of transport products, low passenger occupancy rate have appeared in partial intercity railway lines. From the perspective of consumer behavior, this paper will conduct research on intercity Railway in Wuhan Metropolitan Area, and formulate reasonable strategies for intercity railway marketing, which will be conducive to improving the service level of the intercity railway in Wuhan Metropolitan Area.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ningjie Wu
AU  - Yinggui Qiu
AU  - Luogeng Chen
PY  - 2019/02
DA  - 2019/02
TI  - Research on Marketing Strategy of Intercity Railway in Wuhan Metropolitan Area
BT  - Proceedings of the 2018 International Symposium on Social Science and Management Innovation (SSMI 2018)
PB  - Atlantis Press
SP  - 645
EP  - 652
SN  - 2352-5428
UR  - https://doi.org/10.2991/ssmi-18.2019.105
DO  - 10.2991/ssmi-18.2019.105
ID  - Wu2019/02
ER  -