Relation between Narcissism in College Students and Their Conspicuous Consumption

DOI

10.2991/assehr.k.220401.195How to use a DOI?

Keywords

Conspicuous consumption; Narcissism; Mediation effects; Luxury goods

Abstract

Conspicuous consumption is constantly emerging because of the rapid economic growth. The demand for luxury goods is also increasing. The gen z age groups are the majority of luxury consumers in China. Conspicuous consumption as one of the core behaviors of the young people has become the hub of the relationship between the college students due to the narcissistic personality disorder. This study discussed the effect of narcissism on conspicuous consumption. In the current social context, conspicuous consumption culture of the current college students was generated due to the narcissism. Meanwhile, college students have produced a series of conspicuous consumption behaviors. Moreover, the mediating analysis revealed that the personal sense of power of a college student has a mediation effect of their conspicuous consumption. Narcissism could help college students get external value through the conspicuous consumption of luxury goods.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Jianhou Dong
PY  - 2022
DA  - 2022/04/08
TI  - Relation between Narcissism in College Students and Their Conspicuous Consumption
BT  - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)
PB  - Atlantis Press
SP  - 1022
EP  - 1025
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220401.195
DO  - 10.2991/assehr.k.220401.195
ID  - Dong2022
ER  -