Defining Consumers’ Interest and Future of Nft Fashion

DOI

10.2991/assehr.k.220401.111How to use a DOI?

Keywords

NFT (Non-fungible Tokens); Blockchain technology; consumer behavior; cryptocurrencies; online trade platform

Abstract

Blockchain and Non-Fungible Token (NFT) has gained tremendous attention over the years. NFT is a type of crypto-asset that makes use of blockchain to track the ownership of digital items including photographs, videos, and text. This paper proposed hypotheses regarding consumers’ interests in NFT fashion products that are validated through quantitative studies of questionnaires. Furthermore, secondary resources from official sources also proved the research significance of NFT fashion products. Based on the results analyzed, it is reasonable to conclude that customers are interested to understand NFT products and indicated willingness to purchase them. Though challenges continue to exist as NFT is still in its early stage, the future of NFT backed by blockchain technology and consumers’ confidence in digital fashion products are bright. This paper hopes to add knowledge to the current understanding of consumers’ relationship with NFTs and fashion and create both theoretical and practical contributions.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Duhan Wang
AU  - Qianmingyan Ren
AU  - Xinyu Li
AU  - Yiman Qi
AU  - Qi Zhou
PY  - 2022
DA  - 2022/04/08
TI  - Defining Consumers’ Interest and Future of Nft Fashion
BT  - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)
PB  - Atlantis Press
SP  - 584
EP  - 594
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220401.111
DO  - 10.2991/assehr.k.220401.111
ID  - Wang2022
ER  -