Strategies Behind Tik Tok’s Global Rise

DOI

10.2991/assehr.k.220401.057How to use a DOI?

Keywords

Social Media; Strategy; Interaction; User

Abstract

This study aims at explaining the increased use of the mobile application Tiktok. With the significant development of short video industries, the timing of Tiktok was perfect, which enabled it to spread quickly. This study will evaluate the reasons behind the significant development and popular use of TikTok for the past three years. The study will focus on three crucial factors, which are product positioning, content variety, and uniqueness, to bring about the link between the perceived popularity of Tik Tok (8).[..]Through this study, we will be able to explore the wide spreading of Tiktok for the past three years and how it has become a crucial tool in the role of influencers and a channel for creating an entrepreneurial possibility with its growth. This study also recommends more research into the popular use of TikTok and further expansion of other social media apps.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Zhenliang Li
PY  - 2022
DA  - 2022/04/08
TI  - Strategies Behind Tik Tok’s Global Rise
BT  - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)
PB  - Atlantis Press
SP  - 282
EP  - 288
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220401.057
DO  - 10.2991/assehr.k.220401.057
ID  - Li2022
ER  -