Proceedings of the 2023 2nd International Conference on Sport Science, Education and Social Development (SSESD 2023)

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Application of Brand Visual Design in E-Commerce

Authors
Rui Xiong1, *
1Sichuan Vocational College of Finance and Economics, Chengdu, Sichuan, China
*Corresponding author. Email: 17360077712@163.com
Corresponding Author
Rui Xiong
Available Online 5 October 2023.
DOI
10.2991/978-2-38476-122-7_14How to use a DOI?
Keywords
Brand visual design; E-commerce; Brand image; User experience
Abstract

The research examined how visual design elements of e-commerce brand, while adhering to the standards of SCI. The study conducts a comprehensive review of the existing literature on brand image, visual design, color, logo design, and their influence on consumer purchasing behavior and user experience on e-commerce platforms. The research includes the procedures for sample selection, data collection, and data analysis, is described in detail. The research findings are presented and analyzed through the use of tables and charts. In the discussion section, the study provides insights into the practical application of brand visual design in e-commerce, this study explores the effects of brand visual design on various aspects such as brand recognition, user experience, and purchase intention. Additionally, the limitations of the study are discussed, and suggestions for future research are provided. So, this study provides valuable insights into the role of brand visual design in e-commerce and offers practical implications for both researchers and practitioners in the field.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 2nd International Conference on Sport Science, Education and Social Development (SSESD 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
5 October 2023
ISBN
978-2-38476-122-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-122-7_14How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rui Xiong
PY  - 2023
DA  - 2023/10/05
TI  - Application of Brand Visual Design in E-Commerce
BT  - Proceedings of the 2023 2nd International Conference on Sport Science, Education and Social Development (SSESD 2023)
PB  - Atlantis Press
SP  - 86
EP  - 92
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-122-7_14
DO  - 10.2991/978-2-38476-122-7_14
ID  - Xiong2023
ER  -