Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)

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Case Study on the Innovative Practice of New Media in Broadcast and Communication of Sports Events

Authors
Jiahui Shen1, *
1Saint Andrew’s School, Boca Raton, USA
*Corresponding author. Email: Jiahui.Shen@saintandrews.net
Corresponding Author
Jiahui Shen
Available Online 29 November 2022.
DOI
10.2991/978-2-494069-13-8_14How to use a DOI?
Keywords
New media; Sports events; Broadcast and communication
Abstract

New media technology and operation strategy have been widely used in the broadcasting and dissemination of large-scale sports competitions. In recent years, countries all over the world have paid great attention to the development and application of re media technology. In this context, China’s new media platform, taking Migu TV as an example, has developed rapidly. This paper mainly discusses the role and operation strategy of new media in the broadcasting of sports events. By comparing the operation strategy of Migu TV before and after the Beijing Winter Olympic Games, it is found that technology and individual narration have become important factors for the successful operation of the new media platform. The successful operation of Migu TV during the Beijing Winter Olympic Games reflects the current public’s consumption demand for new media technology, as well as the venting and expression of personal emotions. As a case study, this paper is expected to provide some academic reference for sports new media communication.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2022
ISBN
978-2-494069-13-8
ISSN
2352-5398
DOI
10.2991/978-2-494069-13-8_14How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiahui Shen
PY  - 2022
DA  - 2022/11/29
TI  - Case Study on the Innovative Practice of New Media in Broadcast and Communication of Sports Events
BT  - Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)
PB  - Atlantis Press
SP  - 104
EP  - 110
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-13-8_14
DO  - 10.2991/978-2-494069-13-8_14
ID  - Shen2022
ER  -