Gender Equality in Chinese New Media

DOI

10.2991/978-2-494069-13-8_59How to use a DOI?

Keywords

Gender equality; New media; Mass communication; 5W theory

Abstract

With the rapid development of new media, the world has been concerned about the significant influence of media communication on the image and status of women, which has led to an increasing number of studies on media and gender. In addition, using new media to promote gender equality has become a new focus. However, due to the enormous amount of information in the new media era, the way of people received information has been greatly influenced. Meanwhile, the way people receive media information has changed from passive and limited choices to active and diverse options. As new media has convenient and efficient communication characteristics, it also brings opportunities and challenges to disseminating gender equality awareness and developing gender equality education. Therefore, this paper uses Lasswell’s 5W communication theory as a theoretical framework to analyze the current new media coverage of gender equality in China from five aspects: communicator, message, media, receiver, and communication effect in the communication process, with reviewing existing literature. In addition, the paper focuses on the problems and positive and negative impacts of news reporting. This paper also proposes that the influence of media on gender role attitudes should be viewed dialectically. Finally, after reviewing previous research and the implication of the reports on Chinese new media, this paper proposes recommendations for journalists to promote gender equality, which should be helpful for future researchers and journalists.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Xiyue Liang
PY  - 2022
DA  - 2022/11/29
TI  - Gender Equality in Chinese New Media
BT  - Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)
PB  - Atlantis Press
SP  - 495
EP  - 502
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-13-8_59
DO  - 10.2991/978-2-494069-13-8_59
ID  - Liang2022
ER  -