Research On VIP.COM Network Marketing Strategy

DOI

10.2991/sser-17.2018.53How to use a DOI?

Keywords

Vip.com; 4p; Network Marketing

Abstract

This paper selects the vip.com representative of this comprehensive shopping website. In the guidance of network marketing and marketing theory, through the use of 4P marketing strategy, product, price, channel and promotion of several aspects of this analysis of vip.com marketing situation, to find out the existing problems through the analysis of vip.com, and analyzes these problems the proposal and the feasibility, the corresponding practical measures. So it can make up for their deficiencies in maintaining their own advantages, and constantly adapt to changes in the market.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaowen Zhou
PY  - 2018/01
DA  - 2018/01
TI  - Research On VIP.COM Network Marketing Strategy
BT  - Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
PB  - Atlantis Press
SP  - 250
EP  - 253
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-17.2018.53
DO  - 10.2991/sser-17.2018.53
ID  - Zhou2018/01
ER  -