Study on the Current Application Condition and Development Situation of Social Media in Sports Industry

DOI

10.2991/sser-17.2018.33How to use a DOI?

Keywords

Social media; Sports industry; Internet; New media; Sport field

Abstract

Purpose: Developing sports spirit and culture is the eternal goal of human development. At present, the domestic sports industry chain has been formed, but there are still many problems in the process of handling and convergence. The level of public service is relatively primary, Goal: Since the 2019 Basketball world cup for males and 2022 Winter Olympics are going to be hold in China, we might have an intense period of major sporting events in the next 10 years. It can be deemed as a challenge and chance for sports industry of China. However, we have to further analyze how to promote the sports industry development, improve the sporty consumption habits, and broaden marketing channel based on social media in this internet era. Result: The sports industry and social media are tied together, and the function of social media will be highlighted when the sporty information is being facilitated. Therefore, in the era when informationization is developing fast, we have to promote the development of social media. Conclusion: The government should take advantage of the opportunity of internet to strengthen the idea of national fitness and healthy sport activities, invest money on sporty field, family activities so as to encourage the public to carry out sporty activities. In the meanwhile, we have to positively respond to the government policies, and adopt social media as a communication means to promote and attract people from various fields to improve the consumer awareness of the sporty field. industry, are helpful to the development of the industry. These methods need to rely on the Internet and computer technology to complete. Results: It is clear that the modern information technology plays a positive role in the development of sports industry.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuan Zhang
PY  - 2018/01
DA  - 2018/01
TI  - Study on the Current Application Condition and Development Situation of Social Media in Sports Industry
BT  - Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
PB  - Atlantis Press
SP  - 161
EP  - 165
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-17.2018.33
DO  - 10.2991/sser-17.2018.33
ID  - Zhang2018/01
ER  -