Study on Wechat Marketing Strategy of Tmall

DOI

10.2991/sser-17.2018.7How to use a DOI?

Keywords

Internet marketing, Wechat marketing, Tmall

Abstract

With the development of Internet economy, many kinds of marketing have been emerged based on Internet, and mobile internet marketing has evolved into a new battlefield for enterprises to carry out marketing. Because of this opportunity, it has become a trend to market with Internet, and WeChat public platform is also an important platform for communication between enterprises and consumers. With the advantages of wide audience, low operation cost, and convenient and efficient dissemination of information, Wechat marketing has become a new way of enterprises' marketing, and has aroused more and more concern. This paper takes mobile internet marketing as the breakthrough point, specifically analyzes the application of WeChat marketing of Tmall. Through the research of WeChat marketing mode of Tmall, this paper summarizes the marketing advantages of WeChat, so as to provide reference for other enterprises to carry out WeChat marketing.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Juan Wei
PY  - 2018/01
DA  - 2018/01
TI  - Study on Wechat Marketing Strategy of Tmall
BT  - Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
PB  - Atlantis Press
SP  - 35
EP  - 39
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-17.2018.7
DO  - 10.2991/sser-17.2018.7
ID  - Wei2018/01
ER  -