Research on Micro-blog Marketing Mode of Domestic Films —— Take "Pass Through Your World" as an example

DOI

10.2991/sser-17.2018.5How to use a DOI?

Keywords

Domestic Film; Micro-Blog Marketing; Strategy

Abstract

Based on the theory of micro-blog marketing, in the movie "passing from your world "as the study object, based on the movie "passing from your world " micro-blog marketing application specific analysis, find out the success of micro-blog in the marketing aspect, and summarizes the successful experience of other domestic. The movie has enlightenment in the micro-blog marketing application. 

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaowen Zhou
PY  - 2018/01
DA  - 2018/01
TI  - Research on Micro-blog Marketing Mode of Domestic Films —— Take "Pass Through Your World" as an example
BT  - Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
PB  - Atlantis Press
SP  - 27
EP  - 30
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-17.2018.5
DO  - 10.2991/sser-17.2018.5
ID  - Zhou2018/01
ER  -