Analysis of the Communication Effect of Mobile Internet Advertising

DOI

10.2991/ssemse-15.2015.572How to use a DOI?

Keywords

Communication Effect; Mobile Internet; Advertising

Abstract

The data released by The Ministry of Industry and Information Technology shows that in the early 2014, the number of mobile Internet users has reached 838 million, while the proportion of mobile Internet advertising in the whole Chinese advertising market is only up to 1.5%. The poor effect of advertising accounts for the small share of the advertising market. Therefore, how to enhance the communication effect of mobile Internet advertising is a problem needed to be solved urgently. This paper first presents the mobile Internet advertising communication effect is not ideal. Then after combining the available data, obtained specific causes, finally gives the advertising evaluation and billing methods for improve the advertising communication effect of mobile Internet.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - H. Yu
AU  - Y.F. Zhao
PY  - 2015/11
DA  - 2015/11
TI  - Analysis of the Communication Effect of Mobile Internet Advertising
BT  - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education
PB  - Atlantis Press
SP  - 2252
EP  - 2255
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssemse-15.2015.572
DO  - 10.2991/ssemse-15.2015.572
ID  - Yu2015/11
ER  -