Behavior Intention of Low-carbon Diet: A Perspective of Theory of Planned Behavior

DOI

10.2991/ssemse-15.2015.509How to use a DOI?

Keywords

TPB; Self-efficacy; Low-carbon diet; Subjective norm

Abstract

Estaing a low-carbon diet lifestyle is not only an important method of promoting health, but also an important means to alleviate global warming, and there is an important significance for harmonious development of man and environment. Based on the theory of planned behavior, this paper constructed the model of low-carbon diet behavior intention, explored the mechanism of the effect of each variable in the model of behavior intention. Statistical results indicated that self-efficacy and facilitating conditions have positively influences on perceived behavioral control, subjective norm, low-carbon dietary attitude and perceived behavioral control have positive effects on behavior intention of low-carbon diet.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chenglei Liang
AU  - Xiurong Li
PY  - 2015/11
DA  - 2015/11
TI  - Behavior Intention of Low-carbon Diet: A Perspective of Theory of Planned Behavior
BT  - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education
PB  - Atlantis Press
SP  - 1995
EP  - 1998
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssemse-15.2015.509
DO  - 10.2991/ssemse-15.2015.509
ID  - Liang2015/11
ER  -