The Analysis of Factors Which Influence Consumers' Willingness to Pay for the Pork Traceability System Based on RFID Technology

DOI

10.2991/ssemse-15.2015.407How to use a DOI?

Keywords

Pork Traceability System; Willingness to Pay; Regression Analysis Model; RFID

Abstract

Traceability can be considered a key factor in agriculture-food sector. Based on the survey data of Yangzhou consumers, analyze the consumers' cognition of pork traceability system by descriptive statistics, and use regression analysis model to extract the main factors of influence customers' willingness to pay for traceable pork. The research obtains that three factors significantly influence on the customers' willingness to pay for traceable pork. They are that whether know the meaning of traceability, whether to go to supermarket to buy pork and whether queried traceable code .According to the conclusion of the research, this paper puts forward relevant policy suggestions to optimize the pork traceability system based on RFID technology.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuanqiang Lian
AU  - Junfu Liu
PY  - 2015/11
DA  - 2015/11
TI  - The Analysis of Factors Which Influence Consumers' Willingness to Pay for the Pork Traceability System Based on RFID Technology
BT  - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education
PB  - Atlantis Press
SP  - 1589
EP  - 1592
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssemse-15.2015.407
DO  - 10.2991/ssemse-15.2015.407
ID  - Lian2015/11
ER  -