Design of Kid Toy Packaging: A Questionnaire Study
- DOI
- 10.2991/ssemse-15.2015.362How to use a DOI?
- Keywords
- Kid toy packaging; Optimal design; Visual perception; Social cognition
- Abstract
For the kid toys, the purchasers and the users are different persons; the purchasers are often the parents and the users are the children. To get an optimal kid toy package, it is necessary to analyze the correlation between the kid toy packaging and purchasing behavior. The questionnaires are used to get the preference distribution of kid toy packaging elements in this paper. The statistical results show that the preference to the packaging elements of the children and the parents are similar to each other although there are some differences in details, which were shown by a case study. Through the preference test of the kid toy packaging, the principals to choose the kid toy packaging elements were proposed, which can help to achieve optimal design for kid toy packages.
- Copyright
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shijian Cang AU - Pingping Li AU - Hanqing Ren AU - Guifang Jin PY - 2015/11 DA - 2015/11 TI - Design of Kid Toy Packaging: A Questionnaire Study BT - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education PB - Atlantis Press SP - 1415 EP - 1418 SN - 2352-5398 UR - https://doi.org/10.2991/ssemse-15.2015.362 DO - 10.2991/ssemse-15.2015.362 ID - Cang2015/11 ER -