Analysis of the Development Direction of Chinese Apparel Brands under the Guidance of the SPA Mode

DOI

10.2991/ssemse-15.2015.321How to use a DOI?

Keywords

SPA mode; Traditional mode; Development strategy

Abstract

Today, Chinese garment industry has gradually bidden farewell to the "brand development" era and turned to the "full competition of domestic and foreign brands" stage. Under this double-tight inside and outside condition, accelerating the transformation, upgrading of China's garment industry, enhancing independent innovation capability and looking for their management mode have been pressing. SPA mode as a fast fashion brand management mode is also concerned. In this paper, I will put forward strategic suggestions on the development of Chinese apparel brands after introducing the SPA mode theory and analyzing the difference between the SPA mode and the traditional mode.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - H.J. Du
AU  - Y. Liu
PY  - 2015/11
DA  - 2015/11
TI  - Analysis of the Development Direction of Chinese Apparel Brands under the Guidance of the SPA Mode
BT  - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education
PB  - Atlantis Press
SP  - 1249
EP  - 1252
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssemse-15.2015.321
DO  - 10.2991/ssemse-15.2015.321
ID  - Du2015/11
ER  -