The Media Use Analysis of New Generation Rural Migrant Workers` Adaptation to the Urban Society in China

DOI

10.2991/ssehr-16.2016.255How to use a DOI?

Keywords

New generation rural migrant worker; culture adaptation; media effect; Uses and Gratification; difference

Abstract

Mass media has influenced the new generation rural migrant workers' culture adaptation based on their intimacy relationship of media use characteristics. This empirical study takes samples from Jilin province of Northeast China and analyzes this group's media use choice and differences through self-designed questionnaire scales. With the new generation migrant workers as audience subject, this study attempts to analyze mass media's influence on their adaptation to city life, demonstrate the needs gratification of job-hunting, daily life, interpersonal relationship, leisure and recreation. It also aims to identify the media use differences due to new generation rural migrant workers' diversity derived from demographic variables, contrast the use of traditional media with that of new media , and finally discuss the reasons for media use choice.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bin Li
AU  - Joyce Chen
PY  - 2016/07
DA  - 2016/07
TI  - The Media Use Analysis of New Generation Rural Migrant Workers` Adaptation to the Urban Society in China
BT  - Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
PB  - Atlantis Press
SP  - 1206
EP  - 1211
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssehr-16.2016.255
DO  - 10.2991/ssehr-16.2016.255
ID  - Li2016/07
ER  -