Research on the Role of Customer Relationship Management in the Marketing

DOI

10.2991/ssehr-16.2016.204How to use a DOI?

Keywords

Customer Relationship Management, Marketing, Function, Marketing Strategy

Abstract

Customer relationship management has a strategic significance for the development of enterprises, therefore, many enterprises begin to pay attention to the role of customer relationship management in marketing process, which is very helpful to enhance the core competitiveness of enterprises. Based on the author's work experience for many years, this paper first explains the connotation of customer relationship management, then puts forward the role of customer relationship management in marketing management, and finally puts forward the marketing strategies based on customer relationship management.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - CHanghong Sun
PY  - 2016/07
DA  - 2016/07
TI  - Research on the Role of Customer Relationship Management in the Marketing
BT  - Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
PB  - Atlantis Press
SP  - 960
EP  - 963
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssehr-16.2016.204
DO  - 10.2991/ssehr-16.2016.204
ID  - Sun2016/07
ER  -