Older Women with Younger Men - a new relationship of conspicuous consumption

DOI

10.2991/ssehr-16.2016.189How to use a DOI?

Keywords

May-September romances, Consumption Pattern, Conspicuous Consumption.

Abstract

This study serves to investigate the topic of May-September romances by means of applying consumer culture theory. Through this approach it is not only possible to understand people's consumption patterns and habits in modern society but also reveals how trends might evolve in the future, thus an ability to forecast possible consumption patterns. By applying theory to practical cases, this study will hence contribute to an increased understanding of how relationship ideals between older women and younger men are shaped through advertising and media representations and its wider societal and cultural ramifications. Furthermore, during previous research concerning relationships between men and women little scholarly attention has been paid to older women dating younger men. Therefore, this study will contribute new and relevant knowledge into an area mainly untapped. Insights and added knowledge in this study area will marketers who want to understand current relationship structures in order to explore new and future consumption patterns..

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Di Fan
PY  - 2016/07
DA  - 2016/07
TI  - Older Women with Younger Men - a new relationship of conspicuous consumption
BT  - Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
PB  - Atlantis Press
SP  - 892
EP  - 895
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssehr-16.2016.189
DO  - 10.2991/ssehr-16.2016.189
ID  - Fan2016/07
ER  -