Innovation Research on University Ideological Propaganda in New Media Era

DOI

10.2991/ssehr-16.2016.171How to use a DOI?

Keywords

New media; Propaganda work in universities; Party spirit and principle; Mechanism; Innovation

Abstract

The ideological and political work is an important part of the propaganda and ideological work in universities. With the growing popularity of the new media, students are more and more affected by the Internet. New media technology has brought increasingly profound impact on the current ideological and political work. On the one hand, it has posed a serious challenge to the ideological and political work by making ideological and political work environment more complex, impacting on the ideological and political work of the authority and the effect of ideological and political work. But on the other hand, new media technology has also brought a rare opportunity to ideological and political work. Thus, use new media technologies to conduct innovative research on ideological and political work under the new media background help to break problems the ideological and political work facing .

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jianqiang Wu
PY  - 2016/07
DA  - 2016/07
TI  - Innovation Research on University Ideological Propaganda in New Media Era
BT  - Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
PB  - Atlantis Press
SP  - 806
EP  - 810
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssehr-16.2016.171
DO  - 10.2991/ssehr-16.2016.171
ID  - Wu2016/07
ER  -