A Case Study on Student-Run Official WeChat Account in Chinese Colleges and Universities

DOI

10.2991/assehr.k.200801.003How to use a DOI?

Keywords

New new media, Official WeChat Account, college students, challenges, strategies

Abstract

Emerging media, as a new and highly operational vehicle of information dissemination, has sprouted around the world in recent years, greatly undermining the power of traditional media. WeChat, as an emerging social platform, dominates Chinese new media market. In Chinese colleges and universities, WeChat is a highly popular social app. Many college students do their own media via Official WeChat Account (subscription). Despite of the new forms that have brought numerous benefits, challenges such as attracting fans, content quality and creativity still exist given the limitations of We Media or “self media” and the immaturity of student-run media. To overcome these challenges, strategies should be adopted to deal with each challenge, which will be the major discussion of the essay.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ruilan Cao
AU  - Xinrui Yan
PY  - 2020
DA  - 2020/08/01
TI  - A Case Study on Student-Run Official WeChat Account in Chinese Colleges and Universities
BT  - Proceedings of the 2020 International Conference on Social Science, Economics and Education Research (SSEER 2020)
PB  - Atlantis Press
SP  - 13
EP  - 16
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200801.003
DO  - 10.2991/assehr.k.200801.003
ID  - Cao2020
ER  -