Research on the Marketing Strategy of Real Estate in Chongqing Under the New Situation

DOI

10.2991/assehr.k.200801.055How to use a DOI?

Keywords

new situation, Chongqing, real estate, marketing

Abstract

From January to February in 2020, the outbreak of the new coronavirus shut down the sales offices of real estate enterprises, and brought the sales performance of real estate enterprises to a low ebb. Typical data such as development investment, new housing construction area, sales situation and funds available dropped significantly. Faced with the new situation, the capital chain of real estate development enterprises is strongly impacted, the sales performance is seriously lagging behind, and the funds withdrawal is difficult. Through questionnaire surveys and big data analysis, real estate development enterprises should act according to how things proceed, increase the penetration of pricing strategies for big promotion, seize online marketing platforms for diversified sales, adopt 4R marketing mode to carry out circle marketing for special groups, increase the planning and research and development of the real estate commodity quality, return to special groups and get quick withdrawal of funds.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kefeng Li
PY  - 2020
DA  - 2020/08/01
TI  - Research on the Marketing Strategy of Real Estate in Chongqing Under the New Situation
BT  - Proceedings of the 2020 International Conference on Social Science, Economics and Education Research (SSEER 2020)
PB  - Atlantis Press
SP  - 229
EP  - 232
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200801.055
DO  - 10.2991/assehr.k.200801.055
ID  - Li2020
ER  -