Thinking on Wealth Management Education in Marketing Specialty Construction

DOI

10.2991/assehr.k.200801.057How to use a DOI?

Keywords

marketing, wealth management, specialty construction

Abstract

This research takes the curriculum system design and teaching content reform of marketing specialty and marketing course as the research content. Through the analysis, we can connect and cooperate with the teaching work of other courses, because students’ wealth creation ability cannot be completely cultivated through one course. It needs the basic and progressive development. At the same time, it needs study how to consolidate and improve the ability learned by students in other courses before through classroom teaching, integrate the existing ability of students with the ability required by existing courses, and cultivate students’ innovative compound wealth creation ability.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Chongmei Wang
AU  - Zening Qu
PY  - 2020
DA  - 2020/08/01
TI  - Thinking on Wealth Management Education in Marketing Specialty Construction
BT  - Proceedings of the 2020 International Conference on Social Science, Economics and Education Research (SSEER 2020)
PB  - Atlantis Press
SP  - 237
EP  - 239
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200801.057
DO  - 10.2991/assehr.k.200801.057
ID  - Wang2020
ER  -