Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)

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Research on the Evolution Path of Business Ecosystem of Platform Enterprises

A Case Study of Alibaba

Authors
Qingqing Wang, Wensong Zhang
Corresponding Author
Qingqing Wang
Available Online 23 January 2021.
DOI
10.2991/assehr.k.210121.099How to use a DOI?
Keywords
Alibaba, Business ecosystems, Evolution
Abstract

With the rise and development of the Internet in China, the ecosystem has presented a new format in the field of e-commerce. Establishing or participating in the business ecosystem has gradually become an important strategic direction for more and more enterprises [1]. With the aim to find out the specific revolution path of business ecosystem to offer guidance and reference to enterprises who want to establish or participate in business ecosystem, we conduct this research. Based on business ecosystem theory, this paper will take Alibaba group as the sample to analyze the evolution path of its business ecosystem. The research conclusion shows that the business ecosystem is mainly composed of producer population, consumer population, decomposer population and market environment. Under the lead of core enterprises, all members are interrelated, interdependent, competitive and mutually restricted in the business ecosystem. In order to promote the healthy growth of the whole ecosystem and win in the competition among homogeneous ecosystems, enterprises should view their own development from the perspective of business ecosystem, and choose appropriate development strategies based on their ecological position.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 January 2021
ISBN
978-94-6239-320-2
ISSN
2352-5398
DOI
10.2991/assehr.k.210121.099How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Qingqing Wang
AU  - Wensong Zhang
PY  - 2021
DA  - 2021/01/23
TI  - Research on the Evolution Path of Business Ecosystem of Platform Enterprises
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 476
EP  - 484
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.099
DO  - 10.2991/assehr.k.210121.099
ID  - Wang2021
ER  -