Research on the Impact of Customer Participation on Their Satisfaction Under the Background of Value Co-Creation
Taking Smartphones as an Example
- DOI
- 10.2991/assehr.k.210121.103How to use a DOI?
- Keywords
- Value co-creation, Customer participation, Customer satisfaction, Smart phone
- Abstract
From the perspective of value co-creation, customers become value co-creators. Many companies encourage customer participation in order to create value and improve satisfaction, but at present there is no consensus on whether customer participation will lead to customer satisfaction. This article uses smart phones as an example to answer the impact of different types of customer participation in value co-creation behavior on their satisfaction through three sets of scenario simulation experiments. The research results show that Information-providing customer participation has the smallest increase in satisfaction, cooperative development is moderate, and joint decision-making improved the largest extent, this article provides empirical evidence for exploring the relationship between customer participation in value co-creation and satisfaction.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiaoyu Zhao PY - 2021 DA - 2021/01/23 TI - Research on the Impact of Customer Participation on Their Satisfaction Under the Background of Value Co-Creation BT - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020) PB - Atlantis Press SP - 501 EP - 507 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210121.103 DO - 10.2991/assehr.k.210121.103 ID - Zhao2021 ER -