The Visual Communication and Cultural Reconstruction of Chinese Traditional Skills

DOI

10.2991/assehr.k.210121.020How to use a DOI?

Keywords

Chinese traditional skills, Visual communication, Culture

Abstract

Chinese traditional skills refer to technical methods and cultural connotations, such as the harmony of materials and environment, the harmony between people and materials, the simultaneous development of practicality and aesthetics, and the distinction between grades and etiquette. However, contemporary visual communication reconstructs the cultural orientation of traditional skills: Heaven’s virtue is replaced by human virtue, and the focus is changed from object to non-free person, highlighting the practical value, and etiquette is also replaced by the politeness of daily communications, highlighting an ordinary aspect of traditional inheritors. Some reasons give rise to the phenomenon, including rooting in the national construction on the intangible cultural heritage protection and spirit of the craftsman, but closely related to the curiosity hunting psychology of market consumption, and also related to the intention and feelings of creators.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nongzhang Ke
PY  - 2021
DA  - 2021/01/23
TI  - The Visual Communication and Cultural Reconstruction of Chinese Traditional Skills
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 96
EP  - 100
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.020
DO  - 10.2991/assehr.k.210121.020
ID  - Ke2021
ER  -