Research on Product Structure Optimization of Small and Medium Sized Chinese Fast-Food Chain Enterprises

Take Yantai Lanbai Catering Co., Ltd. as an Example

DOI

10.2991/assehr.k.210121.141How to use a DOI?

Keywords

Product structure optimization, Boston matrix, Chinese fast-food

Abstract

The catering market is huge and scattered. For Catering enterprises, the renewal and structural adjustment of their products have become the necessary work to base themselves on the market and further develop. Taking Yantai Lanbai Dining Co., Ltd. as an example, combining with product structure theory and product optimization theory, according to Boston Matrix, this paper analyses the current product structure of the enterprise, and puts forward the improvement scheme of the product structure, which can play a certain reference role for the similar small and medium-sized chain fast food enterprises.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuejing Fan
PY  - 2021
DA  - 2021/01/23
TI  - Research on Product Structure Optimization of Small and Medium Sized Chinese Fast-Food Chain Enterprises
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 708
EP  - 711
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.141
DO  - 10.2991/assehr.k.210121.141
ID  - Fan2021
ER  -