The Analysis of Short Video Platform Business Model

The Case of Kwai

DOI

10.2991/assehr.k.210121.178How to use a DOI?

Keywords

Short video platform, Business model, Business model canvas, Kwai

Abstract

The advent of the Internet era and the modernization of mobile devices have made more than 800 million Internet users in China choose to use mobile phones to access the Internet. Fast-paced life and narrow mobile phone screens make short videos, a contextual way of reading, meet people’s need to obtain information. As emerging Internet enterprises, the short video platforms have formed their unique business models. The business model canvas enables the detailed description of abstract business model content in nine dimensions, reflecting a clear business model structure. The current short video platform Kwai has acquired a large number of short video users. With the analysis of the business model of the platform, it is possible to understand the business model structure intuitively. And this paper provides a reference for the future construction of the short video platform business model.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zekun Tan
PY  - 2021
DA  - 2021/01/23
TI  - The Analysis of Short Video Platform Business Model
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 920
EP  - 924
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.178
DO  - 10.2991/assehr.k.210121.178
ID  - Tan2021
ER  -