Business Model Innovation of Bicycle Sharing From Perspective of Sustainable Economic Development

DOI

10.2991/assehr.k.210121.002How to use a DOI?

Keywords

Sharing economy, Bicycle sharing, Business model innovation, Sustainable development

Abstract

As the typical representative of sharing economy, bicycle sharing is not only the result of technological innovation, but also the innovation of product designing and business model. From the massive influx of bicycle sharing brands into the market in 2016 to the subsequent rapid withdrawal, and then to the following collective price increase adjustment, the sustainable development of bicycle sharing as business model innovation has become a topic of concern of all sectors. This paper analyses the business model innovation of bicycle sharing from perspective of sustainable economic development. With clear target customers and huge market potential, when bicycle sharing suppliers could provide consumers with better experience than those given by their competitors, their market share would be secured and expanded, and sustainable economic development could then be achieved.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yunqi Wang
AU  - Liang Li
AU  - Daiqingwen Luo
PY  - 2021
DA  - 2021/01/23
TI  - Business Model Innovation of Bicycle Sharing From Perspective of Sustainable Economic Development
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 11
EP  - 14
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.002
DO  - 10.2991/assehr.k.210121.002
ID  - Wang2021
ER  -