Comparative Analysis on English Websites of Chinese and Foreign Multinational Construction Companies
- DOI
- 10.2991/assehr.k.210121.049How to use a DOI?
- Keywords
- Chinese and foreign construction multinational companies, “China group sample”, “foreign group sample”, Eco-translatologys
- Abstract
To study the similarities and differences of English websites of Chinese and foreign construction multinational companies, six representative multinational companies of construction industry in China and foreign countries were selected as the research objects and named “China group sample” and “foreign group sample”. Under the guidance of Eco-translatology theory, the localization strategy of CSCEC English website translation from three aspects of linguistic, cultural and communicative dimensions were feasible, and had a good effect on solving the shortcomings of “China group sample”. In the process of website translation, translators should play a central role, actively adapt to the translation ecological environment of the target language, and make a reasonable choice of customization. Based on the theory of Eco-translatology, the research on translation localization strategy of “China group sample” English website was conducted to make up for the lack of research on the localization of English website translation of Chinese construction multinational companies, providing the basic theory for the localization strategy research of this type of multinational enterprise website translation in China.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Fei Han AU - Sheng Peng AU - Dianlei Geng AU - Hongbo Song AU - Yunfei Han AU - Kai Huang PY - 2021 DA - 2021/01/23 TI - Comparative Analysis on English Websites of Chinese and Foreign Multinational Construction Companies BT - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020) PB - Atlantis Press SP - 233 EP - 238 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210121.049 DO - 10.2991/assehr.k.210121.049 ID - Han2021 ER -