Discourse Analysis on Campus News in University Image Construction

DOI

10.2991/assehr.k.210121.024How to use a DOI?

Keywords

Campus news, University image construction, Systemic-functional grammar, Power

Abstract

Campus news is one of the most important aspects of the university image construction. This paper takes campus news of Wuhan University of Technology, Seoul National University, Harvard University as corpus, and applies systemic-functional grammar to analyze the transitivity, the subjectivity of the news headlines, and modal verbs of campus news of three universities and explain cultural causes of it. The paper finds that Wuhan University of Technology has constructed an authoritative image in the construction process, and the power has a great influence on the news. The influence of power in campus news of Harvard University is relatively small. The power influences the news of Seoul National University a lot. The findings of this paper are expected to provide practical suggestions for the expression of campus news and image construction of Chinese universities.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haijian Dan
AU  - Xiaoben Yin
PY  - 2021
DA  - 2021/01/23
TI  - Discourse Analysis on Campus News in University Image Construction
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 116
EP  - 120
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.024
DO  - 10.2991/assehr.k.210121.024
ID  - Dan2021
ER  -