Research on the Relationship between Product Architecture and Pricing: Take New Oriental Education & Technology Group as an Example

DOI

10.2991/sschd-19.2019.77How to use a DOI?

Keywords

Product architecture, Module, Pricing, Relationship.

Abstract

Product architecture is the sum of the relationships among the modules of a product, which reflects the integration and decomposition capabilities among the modules. Based on the pricing theory and profit maximization principle, this paper constructs a mathematical model of the relationship between product architecture and pricing. By studying the course system of New Oriental Education & Technology Group, it is found that the stronger the relationship among the modules in product architecture, the stronger the influence on the pricing of product architecture, which expands the new direction of the research and development of product architecture.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yang Yang
PY  - 2019/12
DA  - 2019/12
TI  - Research on the Relationship between Product Architecture and Pricing: Take New Oriental Education & Technology Group as an Example
BT  - Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019)
PB  - Atlantis Press
SP  - 340
EP  - 345
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-19.2019.77
DO  - 10.2991/sschd-19.2019.77
ID  - Yang2019/12
ER  -