Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)

Analysis of the Stereotype Formation Mechanism of Square Dance Damas in the We Media Era

Authors
Xun ZHAN, Yuan-Yi MA, Li-Ping LIU
Corresponding Author
Yuan-Yi MA
Available Online January 2019.
DOI
10.2991/sschd-18.2019.1How to use a DOI?
Keywords
We Media, Stereotype, Digital Refugee, Agenda Melding, News Frame.
Abstract

In the era of We Media, Square Dance Damas have been always constantly recognized as a negative image in many media reports. How is this negative stereotype Square Dance Damas constructed? This study, taking Square Dance Damas violently occupying the basketball court news as an example, combined with the agenda melding theory, analyzed what kind of impact of new frame generated by a flat discourse system in the We Media era may have on media value perception, and further discussed the Formation Mechanism of the Stereotype of Square Dance Damas in the We Media era.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2019
ISBN
978-94-6252-659-4
ISSN
2352-5398
DOI
10.2991/sschd-18.2019.1How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xun ZHAN
AU  - Yuan-Yi MA
AU  - Li-Ping LIU
PY  - 2019/01
DA  - 2019/01
TI  - Analysis of the Stereotype Formation Mechanism of Square Dance Damas in the We Media Era
BT  - Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)
PB  - Atlantis Press
SP  - 1
EP  - 4
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-18.2019.1
DO  - 10.2991/sschd-18.2019.1
ID  - ZHAN2019/01
ER  -