Studies on the Influence of Chinese Consumer's Irrational Consumer Psychology on Their Consuming Behavior
- DOI
- 10.2991/sschd-16.2016.103How to use a DOI?
- Keywords
- Irrational consumption, Conspicuous consumption, "Keeping up with the Joneses" consumption, Impulsive consumption
- Abstract
As China is in the transitional period under the historical background currently, there is a great change in Chinese's consumption level and consumption structure, which leads to some problematic consuming behavior in Chinese consumer market. The problematic behavior manifests as some irrational consuming behaviors and these consumption characteristics show an evident increasing trend. Aiming at these characteristics, this paper puts forward a series of thinking for reducing irrational consumption such as purifying social environment and constructing a harmonious consumption environment, advocating civilized consumption concept and strengthening consumption moral construction, guiding and standardizing consuming behavior.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hai-Xia Zhang PY - 2015/12 DA - 2015/12 TI - Studies on the Influence of Chinese Consumer's Irrational Consumer Psychology on Their Consuming Behavior BT - Proceedings of the 2nd Annual International Conference on Social Science and Contemporary Humanity Development PB - Atlantis Press SP - 523 EP - 529 SN - 2352-5398 UR - https://doi.org/10.2991/sschd-16.2016.103 DO - 10.2991/sschd-16.2016.103 ID - Zhang2015/12 ER -