Determinants of Organizational Performance in Private Universities

DOI

10.2991/soshec-17.2018.45How to use a DOI?

Keywords

internal marketing, marketing orientation, organizational performance.

Abstract

Private university had higher risks e.g. performance decline, bankrupt than the state ones because it depended on the annual students admission. Therefore, this study aims to determine a simple model of organizational performance determinants in university that can be applied to private university. The population was the heads of department of a private university in Malang and the samples used purposive sampling. The data was analyzed using a path analysis. The results showed that internal marketing and marketing orientation directly affected the organizational performance, and internal marketing had influences on marketing orientation. However, there is no effect on marketing orientation as mediator variable in this model.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mohammad Mudzakkir
AU  - Endi Sarwoko
AU  - Iva Nurdiana
PY  - 2017/10
DA  - 2017/10
TI  - Determinants of Organizational Performance in Private Universities
BT  - Proceedings of Social Sciences, Humanities and Economics Conference (SoSHEC 2017)
PB  - Atlantis Press
SP  - 227
EP  - 230
SN  - 2352-5398
UR  - https://doi.org/10.2991/soshec-17.2018.45
DO  - 10.2991/soshec-17.2018.45
ID  - Mudzakkir2017/10
ER  -