Strategies for Avoiding Business, Failure of Local Franchise

DOI

10.2991/soshec-17.2018.20How to use a DOI?

Keywords

local franchise, balance scorecard, business performance, entrepreneurial marketing, adversity intelligence

Abstract

This study aims to implement the entrepreneurial marketing and adversity intelligence on business performance of local franchise. The criteria of selecting respondents are domestic franchiser companies local in the field of food and beverages service which are included in the AFI Association of Franchise Indonesia in small and medium scale with sampling based on the response rate. Sampling technique used was purposive sampling and data anaylis was done by using Partial Least Square PLS. The results show that the implementation of entrepreneurial marketing and adversity intelligence positively influence and can increase the business performance of local franchise in Surabaya. This electronic document is a live template and already defines the components of your paper title, text, heads, etc. in its style sheet.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yessy Artanti
AU  - Nindria Untarini
AU  - Mr Sanaji
PY  - 2017/10
DA  - 2017/10
TI  - Strategies for Avoiding Business, Failure of Local Franchise
BT  - Proceedings of Social Sciences, Humanities and Economics Conference (SoSHEC 2017)
PB  - Atlantis Press
SP  - 100
EP  - 106
SN  - 2352-5398
UR  - https://doi.org/10.2991/soshec-17.2018.20
DO  - 10.2991/soshec-17.2018.20
ID  - Artanti2017/10
ER  -