The Effect of Perception and Motivation on Entrepreneurial Interest

Bandung City Women Case Study

DOI

10.2991/assehr.k.210617.018How to use a DOI?

Keywords

perception, motivation, entrepreneurial interest

Abstract

This study aims to examine the effect of perception and motivation on women’s entrepreneurial interest in Bandung. The research method used was a survey with a quantitative approach, using a sample of 100 women in the city of Bandung. Using multiple regression analysis, the results show that perceptions have a significant effect on the interest in women entrepreneurship, or have a significant role in forming the interest in entrepreneurship, and motivation has a significant effect on the interest in entrepreneurship in women in Bandung or has a role in the interest in entrepreneurship in women in Bandung. Another finding from this study is that perception and motivation variables have a significant effect on women’s entrepreneurial interest in Bandung. This shows that perceptions and motivation will provide indirect experience for women, because at least woman has knowledge of how to run a business, and so on.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Agung Suryadi
PY  - 2021
DA  - 2021/06/19
TI  - The Effect of Perception and Motivation on Entrepreneurial Interest
BT  - Proceedings of the Social and Humanities Research Symposium (SORES 2020)
PB  - Atlantis Press
SP  - 79
EP  - 84
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210617.018
DO  - 10.2991/assehr.k.210617.018
ID  - Suryadi2021
ER  -