How to Tell an Impressive Chinese Story? ---A Critical Thinking of Chinese City Promotional Films in English

DOI

10.2991/sohe-18.2018.47How to use a DOI?

Keywords

City Promotional Film, Intercultural Barriers, Outcome, Narration, Content, Genre, Translation

Abstract

Many Chinese cities have shot their city promotional films in foreign languages. However, there exist problems in these films due to cultural differences and intercultural barriers. In the outcome, some films fail to identify themselves as a unique Chinese city and in film narration, quite a few cities simply base themselves on a finished Chinese script. In the content, a city film may have more than one theme without any focus or no theme at all. In genre, few cities have paid enough attention to it and most of the city films contain similar kinds of ingredients in a similar way. Problems in language translation and special effect are also found.With a detailed analysis of the typical city cases, the author aims to explore more effective ways to promote Chinese cities for better intercultural communication. In her opinion, the key to a successful film should be “what they want to see” instead of “what we want them to see” so as to create an environment where foreign audience is able to identify and describe cultural values shared through effective intercultural communication. Film producers need to do a market survey beforehand as to collect information on the target market, target audience, communication channels, different ways of thinking, different cultural values etc. While making the film, they also need to prepare a unique script, an attractive theme, an excellent special effect and a fluent narration with perfect details like language translation. Only in this way can they tell an impressive Chinese story to the whole world.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yan-Yu Zhang
PY  - 2018/05
DA  - 2018/05
TI  - How to Tell an Impressive Chinese Story? ---A Critical Thinking of Chinese City Promotional Films in English
BT  - Proceedings of the 2018 Symposium on Health and Education (SOHE 2018)
PB  - Atlantis Press
SP  - 259
EP  - 262
SN  - 2352-5398
UR  - https://doi.org/10.2991/sohe-18.2018.47
DO  - 10.2991/sohe-18.2018.47
ID  - Zhang2018/05
ER  -