On the Form of "Sex" Cultural Elements in the Clothing Advertising Communication
Authors
Duanwu Shang
Corresponding Author
Duanwu Shang
Available Online May 2018.
- DOI
- 10.2991/snce-18.2018.19How to use a DOI?
- Keywords
- Sex cultural elements; The clothing advertising; Communication; The form
- Abstract
In the modern civilized society, "sex" has the endless charm to the person, using "sex" as a sale communication tool has become a familiar phenomenon. Particularly prevalent in the clothing advertising communication, using "sex" as an appeal is a customary manoeuvre innumerous clothing brand. The form of "sex" elements in the clothing advertising communication can conclude, the functional type "sex appeal", the symbol "sex appeal", the chip type "sex appeal", the conceptualization "sex appeal". The use of "sex" cultural elements should adhere to the principle of "moderate", and combine with the particular culture, strive to achieve the unity of clothing advertising communication’s aesthetic value and economic value.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Duanwu Shang PY - 2018/05 DA - 2018/05 TI - On the Form of "Sex" Cultural Elements in the Clothing Advertising Communication BT - Proceedings of the 8th International Conference on Social Network, Communication and Education (SNCE 2018) PB - Atlantis Press SP - 93 EP - 96 SN - 2352-538X UR - https://doi.org/10.2991/snce-18.2018.19 DO - 10.2991/snce-18.2018.19 ID - Shang2018/05 ER -