Development Status and Path Research of Chinese Implantable Advertisement

DOI

10.2991/snce-17.2017.89How to use a DOI?

Keywords

Implantable advertising; Advantages; Current situation; Problems; Measures

Abstract

Currently, the development of China's advertising industry market are prosperous, therefore, to find a new way of advertising to attract people become the current imminent task for advertisers. Implantable advertising as a new trend widely exists in a variety of film and television works, quietly walked into our sight in a silent way. Throughout the development of implantable ads in China, it is in the early stages of development, and there are still many obstacles and drawbacks. This paper mainly discusses the development of implantable advertising in the Chinese market, analyzing its existing problems in the process of development and puts forward the corresponding measures to solve these problems.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wei  Wenqing 
PY  - 2017/07
DA  - 2017/07
TI  - Development Status and Path Research of Chinese Implantable Advertisement
BT  - Proceedings of the 2017 7th International Conference on Social Network, Communication and Education (SNCE 2017)
PB  - Atlantis Press
SP  - 446
EP  - 449
SN  - 2352-538X
UR  - https://doi.org/10.2991/snce-17.2017.89
DO  - 10.2991/snce-17.2017.89
ID  - Wenqing 2017/07
ER  -