Research on the Marketing Strategy of Small Leisure Food Enterprises under O2O Model Driven

DOI

10.2991/snce-17.2017.79How to use a DOI?

Keywords

O2O; Marketing Strategy, Small Leisure Food Enterprises; 4P Theory

Abstract

With the development of information technology and network technology, accompanied by a large number of leisure food enterprises into the industry competition, how to enhance the competitiveness of enterprises is to think about the topic. This article takes small and medium-sized leisure food enterprises of our country are mainly research object, analysis of the driving effects of O2O mode on leisure food marketing, the marketing situation, using the theory of 4P from the product, price, channel, promotion four aspects to develop marketing strategies more scientific and reasonable, and suggestions from the clear positioning, reasonable pricing online and offline, full channel integration, all-round promotion and other aspects of improvement, in order to provide some reference for the small and medium sized leisure food enterprises.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bai Qian
PY  - 2017/07
DA  - 2017/07
TI  - Research on the Marketing Strategy of Small Leisure Food Enterprises under O2O Model Driven
BT  - Proceedings of the 2017 7th International Conference on Social Network, Communication and Education (SNCE 2017)
PB  - Atlantis Press
SP  - 394
EP  - 397
SN  - 2352-538X
UR  - https://doi.org/10.2991/snce-17.2017.79
DO  - 10.2991/snce-17.2017.79
ID  - Qian2017/07
ER  -