Research on Customer Satisfaction Evaluation in Mobile Phones Industry

DOI

10.2991/snce-17.2017.12How to use a DOI?

Keywords

Mobile phones; Evaluation; Customer satisfaction

Abstract

This paper, by using Chinese customer satisfaction index evaluation model, conducted research on the evaluation of customers' satisfaction towards mobile phones enterprises and presented the customer satisfaction evaluation results for six enterprises with higher market occupation. The evaluation results indicate that Huawei ranks top with highest customer satisfaction with 78.87 points, followed by Apple and Oppo, and Samsung is listed in the last place with 71.99 points. Also, the paper made an analysis of major evaluation indexes.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Cai Huali
AU  - Liu Bisong
PY  - 2017/07
DA  - 2017/07
TI  - Research on Customer Satisfaction Evaluation in Mobile Phones Industry
BT  - Proceedings of the 2017 7th International Conference on Social Network, Communication and Education (SNCE 2017)
PB  - Atlantis Press
SP  - 57
EP  - 60
SN  - 2352-538X
UR  - https://doi.org/10.2991/snce-17.2017.12
DO  - 10.2991/snce-17.2017.12
ID  - Huali2017/07
ER  -