Proceedings of the Sriwijaya International Conference on Information Technology and Its Applications (SICONIAN 2019)

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E-Marketplace Printing Services Using Mobile-Based Application with Customer Relationship Management Approach

Authors
Ali IBRAHIM, Hedi YUNUS, Dedi RAMADHAN, Ifan SETIAWAN, Agil Furqaan Nur RAYYAN, Gusti BARATA, YUSMANIARTI
Corresponding Author
Ali IBRAHIM
Available Online 6 May 2020.
DOI
10.2991/aisr.k.200424.084How to use a DOI?
Keywords
E-Marketplace, CRM, mobile application, MSMEs, Indonesia
Abstract

CetakCetak.id is an E-Marketplace application of mobile-based printing services that implements up-selling and cross-selling strategies with the purpose of increasing printing sales. This research used descriptive qualitative method that described the level of relationship between Customer Relationship Management approach and the loyalty of printing service users in Palembang. After conducting survey to the customers about their satisfaction regarding E-Marketplace service, the results obtained are 54.5 percent of 55 respondents agree that CetakCetak.id provides ease of getting information about products and 41.8 percent stated that they extremely agree with the statement and the rest of them stated that they somewhat agree. Moreover, CetakCetak.id can increase the number of transactions of printing service providers using this application. They stated that there is an increase in the number of transactions that the highest percentage is 30.6 percent which means there is an increase in the number of transactions in the range of 21-40 percent.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Sriwijaya International Conference on Information Technology and Its Applications (SICONIAN 2019)
Series
Advances in Intelligent Systems Research
Publication Date
6 May 2020
ISBN
978-94-6252-963-2
ISSN
1951-6851
DOI
10.2991/aisr.k.200424.084How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Ali IBRAHIM
AU  - Hedi YUNUS
AU  - Dedi RAMADHAN
AU  - Ifan SETIAWAN
AU  - Agil Furqaan Nur RAYYAN
AU  - Gusti BARATA
AU  - YUSMANIARTI
PY  - 2020
DA  - 2020/05/06
TI  - E-Marketplace Printing Services Using Mobile-Based Application with Customer Relationship Management Approach
BT  - Proceedings of the Sriwijaya International Conference on Information Technology and Its Applications (SICONIAN 2019)
PB  - Atlantis Press
SP  - 545
EP  - 553
SN  - 1951-6851
UR  - https://doi.org/10.2991/aisr.k.200424.084
DO  - 10.2991/aisr.k.200424.084
ID  - IBRAHIM2020
ER  -