Enhanching Customer Loyalty Through Service-Based Customer Relationship Management at Financing Company

DOI

10.2991/aisr.k.200424.060How to use a DOI?

Keywords

Serviced Oriented Architecture, Customer Relationship Management, customer loyalty

Abstract

Service Oriented Architecture is powerful method to synthesis service from line of interaction that happen in organization. Company X was a company engaged in financing and services that often got any problem in customer acquisition due to the delivery information to customers could not be evenly distributed. This research tried to make a CRM with service oriented approach. The final result of this research is a CRM of Company X which hopefully can be used as market media and can be accessed by the customers on anyplace at anytime. This service based CRM could be enhancing customer loyalty in Company X.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nabila Rizky OKTADINI
AU  - Annisa TURRAHMA
PY  - 2020
DA  - 2020/05/06
TI  - Enhanching Customer Loyalty Through Service-Based Customer Relationship Management at Financing Company
BT  - Proceedings of the Sriwijaya International Conference on Information Technology and Its Applications (SICONIAN 2019)
PB  - Atlantis Press
SP  - 393
EP  - 395
SN  - 1951-6851
UR  - https://doi.org/10.2991/aisr.k.200424.060
DO  - 10.2991/aisr.k.200424.060
ID  - OKTADINI2020
ER  -