Development of Multisided Platforms in the Context of New Industrialization

DOI

10.2991/sicni-18.2019.76How to use a DOI?

Keywords

new industrialization, multilateral platform, business model, industrial company

Abstract

The study aims at exploring the possibilities of applying a multilateral platform in the context of new industrialization as a business model of traditional industrial enterprises. The methodological framework of the study is based on the study of the platform economy design, theories of strategic management, and neo-institutional economic theory. The main features of the multilateral platform are identified. The macroeconomic, market, and intracompany factors of a business model transformation of an industrial enterprise are substantiated. The novelty of the study lies in the fact that the object of analysis are heavy industry enterprises that have low strategic flexibility, but in the conditions of industrialization and digitization, they are forced to change the format of their business. The author concludes that an effective change in the business architecture is possible when positioning an industrial enterprise as a participant in a multilateral platform when creating customer value. At the same time, the author highlighted a number of restrictions on the use of this business model for industrial enterprises.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Svetlana Orekhova
PY  - 2019/01
DA  - 2019/01
TI  - Development of Multisided Platforms in the Context of New Industrialization
BT  - Proceedings of the 2nd International Scientific conference on New Industrialization: Global, national, regional dimension (SICNI 2018)
PB  - Atlantis Press
SP  - 375
EP  - 378
SN  - 2352-5398
UR  - https://doi.org/10.2991/sicni-18.2019.76
DO  - 10.2991/sicni-18.2019.76
ID  - Orekhova2019/01
ER  -